Short, plain answers to the questions I hear from web, digital and content teams in government about AI projects and about people and AI tools finding the right answer.
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Why is AI giving wrong or outdated answers about our agency?
Often because of how official pages are written. Three patterns you can fix, and the causes you can't.
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Why do people phone us when the answer is on our website?
Three reasons, and how to tell which one it is from data you already have.
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How do we know our AI is giving correct answers?
Test with real questions, check facts not impressions, and keep testing after launch.
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How do we choose an AI platform without trusting the demo?
Requirements first, a test on your own content, and what to ask beyond the answers.
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Should government websites block AI crawlers?
Search crawlers and training crawlers are different. Make it a decision, not an accident.
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How do we keep people, and AI, finding our content through a website migration?
Redirects, dead links from Wikipedia and other sites, and what to check before and after.
Want help with your own site or project? See the findability audit and AI project consulting.