I work on AI in websites and services, and on making information findable and useful, whether someone is searching a website, asking an AI assistant or using an internal knowledge tool.
Since November 2025 I've led the findability practice at the Ministry of Business, Innovation and Employment: on-site search across its websites, how their content shows up in Google and AI assistants, and the information architecture under both.
Before that I was UX design lead at Health New Zealand. I started as a front-end developer more than 15 years ago, and I still build small AI applications, like the AI assistant on this site.
The areas I work in: getting AI into everyday use, implementing AI features, smarter site search and showing up in AI answers. Expertise has the work behind each one.
Experience
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2025 – now
Practice Lead, Findability
Ministry of Business, Innovation and Employment
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2021 – 2025
UX Design Lead and Design Systems Product Owner
Health New Zealand | Te Whatu Ora
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2019 – 2021
User Experience Engineer
Qrious (Spark Business Group)
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2019
Information Architect and Senior UI Developer
Ministry of Social Development
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2007 – 2018
Front-end and UI lead roles
Alphero, Lumos, HotHouse and Amblique, in Wellington, Auckland, San Francisco and Sydney
Education
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Master's
Master of Arts in Interactive and Digital Media
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Bachelor's
Bachelor of Information Technology (Online Systems)
Contact
My LinkedIn profile has the full history.
- Email hello@miromiro.co.nz
- Phone (027) 450 5720