About me

I'm an AI and findability consultant. I help New Zealand government agencies adopt AI responsibly, and help people and the AI tools they ask find the right answer about a service, whether they search a website, use Google or ask ChatGPT, Claude or Copilot.

I've led the findability practice at the Ministry of Business, Innovation and Employment: on-site search across its websites, how their content shows up in Google and AI assistants, and the information architecture under both.

Before that I was UX design lead at Health New Zealand. I test AI tools hands-on, including the AI assistant on this site, so my advice comes from what they actually do.

Design, search and AI belong together in this work. An AI answer is only as good as the content and structure it draws on, and people judge it the way they judge any part of a service: did it help them do what they came to do?

The areas I work in: showing up in AI answers, part of the findability audit, and, as AI consulting, getting AI into everyday use, implementing AI features and smarter site search. Projects has the work itself.

Working with me

  • AI consulting Independent, vendor-neutral advice on where AI is worth using, choosing a platform, requirements and testing the answers. One piece of work, or alongside your team for longer.
  • Findability audit Crawler access, broken inbound links, search visibility and what AI tools say, with a fix list that names who acts.

For government agencies, local government and Crown entities. Private-sector and non-profit organisations are welcome too. Based in Wellington.

I'm independent: I don't resell software or take commissions from vendors, so the advice rests on what works for your service.

Experience

  • Ministry of Business, Innovation and Employment 2025 – 2026 Led the findability practice: on-site search, how content shows up in Google and AI assistants, and the information architecture under both. See the MBIE findability work.
  • Health New Zealand | Te Whatu Ora 2021 – 2025 UX design lead and design systems product owner, including Book My Vaccine and info.health.nz.
  • Ministry of Social Development, and Qrious (Spark) 2019 – 2021 Information architecture and UX for data and analytics platforms.
  • Earlier Design and front-end lead work in Wellington, Auckland, San Francisco and Sydney.

Master of Arts in Interactive and Digital Media, The University of Sydney. Bachelor of Information Technology, Charles Sturt University.

This site

This site is where I try things out. It's a small working example, not a product.

  • An assistant that answers from my background and projects, links to its sources, and shows what it read, how long it took and what it cost
  • An llms.txt file and structured data on every page, and a log of which AI crawlers visit

Try asking the assistant

Talk about your project

Talk to me about your site, or about an AI project. I'm also on LinkedIn.

Get in touch