# Miro Bzduch > AI and findability consultant in Wellington, New Zealand. Has led the findability practice at the Ministry of Business, Innovation and Employment (MBIE) and user experience design at Health New Zealand. Works on making information findable by people and by AI, on AI features in websites and services (AI search, answers and assistants), and on the information architecture underneath. The problems he helps with: people phoning or emailing to ask what the website already answers; AI tools giving wrong or outdated answers about an agency's or council's services; links broken by a website migration or a merge of sites; AI crawlers blocked by accident; and AI projects that need a platform choice, requirements or answer testing before people rely on them. He works with New Zealand government agencies, local government and Crown entities: independent, vendor-neutral consulting on AI projects (https://miromiro.co.nz/ai-consulting/): where AI is worth using, choosing platforms, requirements and testing the answers; and a findability audit (https://miromiro.co.nz/findability-audit/), at a fixed price. Private-sector and non-profit organisations are welcome too. Contact: the form at https://miromiro.co.nz/contact/, phone +64 27 450 5720, or https://www.linkedin.com/in/mirobzduch/. AI assistants can connect to the site's MCP server at https://miromiro.co.nz/mcp. It is read-only, needs no sign-in, and has three tools: get_profile, list_pages and get_page. Every page is also available as Markdown: add index.md to its address (for example https://miromiro.co.nz/about/index.md). All of them in one file: https://miromiro.co.nz/llms-full.txt. ## Pages - [Miro Bzduch - AI and findability consultant](https://miromiro.co.nz/): AI and findability consultant in Wellington, NZ: independent AI consulting and findability audits for government agencies, councils and Crown entities. - [AI consulting](https://miromiro.co.nz/ai-consulting/): Independent, vendor-neutral AI advice for NZ agencies and local government: use cases, platform evaluation, requirements, answer testing, pilot to everyday use. - [Getting AI into everyday use](https://miromiro.co.nz/ai-consulting/ai-strategy/): AI strategy and adoption in Wellington, NZ: where generative AI helps, platform and vendor choice, and getting AI from a pilot into everyday use responsibly. - [Implementing AI features](https://miromiro.co.nz/ai-consulting/ai-implementation/): AI implementation in Wellington, NZ: deciding what AI search, answers and assistants should do, writing the requirements, and testing the answers people get. - [Smarter site search](https://miromiro.co.nz/ai-consulting/ai-search/): AI search for NZ websites and government services: search roadmaps, platform evaluation, requirements for AI-assisted search, and testing the answers. - [Findability audit](https://miromiro.co.nz/findability-audit/): A findability audit for NZ agencies and local government: what people and AI tools are told about your services, why, and a fix list ready to assign. - [Showing up in AI answers](https://miromiro.co.nz/findability-audit/generative-engine-optimisation/): GEO in New Zealand: checking what ChatGPT, Claude, Copilot, Gemini and Google's AI Overviews say about your services, and improving the pages they use. - [For councils](https://miromiro.co.nz/councils/): For NZ local government: a review of what Google, AI tools and your own sites tell residents, a fix list naming who acts, and independent advice on AI projects. - [Projects](https://miromiro.co.nz/projects/): Search and findability work for NZ government websites, Book My Vaccine, info.health.nz and the Health NZ design system, plus earlier design work. - [Insights](https://miromiro.co.nz/insights/): Plain answers to what NZ agencies and local government ask about AI and findability: testing AI answers, choosing a platform, AI crawlers, migrations, phone calls. - [About](https://miromiro.co.nz/about/): Miro Bzduch, AI and findability consultant in Wellington. Has led findability at MBIE and UX design at Health NZ; now advises agencies and local government. - [Contact](https://miromiro.co.nz/contact/): Get in touch with Miro Bzduch about an AI project or a findability audit of your site. Email, phone or the contact form; based in Wellington, NZ. ## Articles - [Who else is using our agency's name online?](https://miromiro.co.nz/insights/sites-using-your-name/): Paid middlemen, lookalike sites, ads and forged email: what people can meet when they search for a government service, and what agencies and councils can do. - [Why can't AI tools see some of our pages?](https://miromiro.co.nz/insights/pages-blank-to-ai/): Some pages and online tools are built in the visitor's browser. People see them; most AI tools get an empty page and answer from somewhere else. How to check and fix it. - [Why does an old PDF keep coming up instead of the current one?](https://miromiro.co.nz/insights/old-pdfs-in-search/): Replaced guides, forms and plans often stay online, rank above the new version and get quoted by AI tools. Why it happens, and how to retire a PDF properly. - [Why is AI giving wrong or outdated answers about our agency?](https://miromiro.co.nz/insights/why-ai-gets-your-agency-wrong/): Often it's how official pages are written: a number and its condition in different sentences, a figure published twice, a fee with no date. What to fix. - [Why do people phone us when the answer is on our website?](https://miromiro.co.nz/insights/why-people-phone-instead/): They couldn't find the answer, couldn't tell if it applied to them, or read a different one first. How to tell which from data you have, and what to fix. - [How do we know our AI is giving correct answers?](https://miromiro.co.nz/insights/how-to-test-ai-answers/): Use the questions people really ask, check each answer fact by fact against its source, and keep testing after launch. For government AI search tools. - [How do we choose an AI platform without trusting the demo?](https://miromiro.co.nz/insights/choosing-an-ai-platform/): Decide what it must do first, test the shortlist on your own content and real questions, and compare answers, not feature lists. For government agencies. - [Should government websites block AI crawlers?](https://miromiro.co.nz/insights/should-you-block-ai-crawlers/): It depends which ones. Blocking GPTBot doesn't affect ChatGPT search; blocking OAI-SearchBot does. Make crawler access a decision, not an accident. - [How do we keep people, and AI, finding our content through a website migration?](https://miromiro.co.nz/insights/website-migrations-and-broken-links/): Redirect every old address, keep the redirects for years, and check links you don't control: other sites, Wikipedia, and what Google and AI tools hold. ## Projects - [Checking AI Overviews for accuracy](https://miromiro.co.nz/projects/ai-overviews-accuracy/): A method case study from MBIE: checking Google's AI Overviews on immigration questions against official pages, grading answers, and three writing habits. - [Findability and AI search at MBIE](https://miromiro.co.nz/projects/findability-roadmap/): How I approach findability: where site search is heading, how to test an AI search platform, what a good AI answer shows, and GEO. - [info.health.nz](https://miromiro.co.nz/projects/info-health-nz/): Design, navigation, SEO, performance and accessibility for info.health.nz, the Health NZ site that brought more than 200 older health websites together. - [Health NZ design system](https://miromiro.co.nz/projects/health-nz-design-system/): Co-lead and product owner of Health New Zealand's enterprise Figma design system, and accessibility work across public and staff platforms. - [Book My Vaccine](https://miromiro.co.nz/projects/book-my-vaccine/): UX design lead on Book My Vaccine, New Zealand's national COVID-19 vaccination booking service, which took more than 6 million bookings. - [Spark IoT](https://miromiro.co.nz/projects/spark-iot/): UX lead on Spark's IoT platform for New Zealand businesses: information architecture, wireframes and designs, and later React UI integration. - [Transpower](https://miromiro.co.nz/projects/transpower/): UX lead on Transpower's Situational Intelligence application, which lets control room engineers build rules and get alerts across the national grid. - [Analytics to the Front Line](https://miromiro.co.nz/projects/msd-analytics/): Information architecture and UI development for Analytics to the Front Line, an MSD data platform used by case officers across New Zealand. - [Newshub](https://miromiro.co.nz/projects/newshub/): Lead UI architecture for Newshub's mobile-first news website, built from modular components managed in Adobe AEM. - [Mai FM](https://miromiro.co.nz/projects/maifm/): UI architect for Mai FM's website, designing a scalable front-end architecture that was later reused across 13 radio station websites. - [Paymark Insights](https://miromiro.co.nz/projects/paymark-insights/): Lead UI developer on Paymark Insights, a responsive analytics web app from New Zealand's payment network provider. - [Paymark Website](https://miromiro.co.nz/projects/paymark-website/): Front-end development of Paymark's marketing website: new pages, an extended framework, and a cleanup for the move to SilverStripe CMS. - [Bridge Framework](https://miromiro.co.nz/projects/bridge-framework/): Redesign of a job services client management tool, and a UI framework that lets developers build interfaces without writing new styles. - [Tropfest](https://miromiro.co.nz/projects/tropfest/): UI markup for all page templates on the website of Tropfest, a short film festival, built into its Django templates. ## Optional - [Privacy](https://miromiro.co.nz/privacy/): What miromiro.co.nz collects (analytics, the contact form, the AI assistant), why, and how to ask about or remove it. - [Terms](https://miromiro.co.nz/terms/): The short terms of use for miromiro.co.nz, including what the AI assistant's answers are and aren't.